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NBA All-Star Ratings Crash 24%, Hit All-Time Low

DYLAN GWINN 9 Mar 2021

The NBA All-Star game proved to have very little star power indeed, as the annual event hit all-time lows in ratings and viewership.

On a night where the league celebrated Historically Black Colleges and Universities (HBCUs) while matched-up against Oprah’s interview with Prince Harry and Meghan Markle, America’s foremost social justice-minded sports league suffered its lowest numbers in ratings and viewership.

“Sunday’s NBA All-Star Game, which included the Dunk Contest at halftime, averaged a combined 3.1 rating and 5.94 million viewers across TNT and TBS — down 24% in ratings and 18% in viewership from last year (4.1, 7.28M) and the lowest-rated and least-watched edition of the game,” Sports Media Watch reported.

The 3.1 rating number for the All-Star Game matched the very bad 3.1 ratings that Game 3 of the NBA Finals drew last year.

“In the key young adult demographics, the All-Star Game ranked second for the night in adults 18-49 with a 2.4 rating. The aforementioned CBS interview had a 2.7,” according to Sports Media Watch. “The game took top honors in adults 18-34, it's 1.9 ratings in the demo comfortably topping the 1.6 for CBS.”

Still, the 18-34 demo won by the ASG was not enough to threaten the CBS interview with Prince Harry and Meghan Markle, an interview watched by 17.8 million people.

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